CEO of Baccarat Korea

 

Baccarat is a French luxury crystal brand that has continued to grow steadily since its entry into Korea. We analyzed the future of the domestic luxury industry with Baccarat Korea CEO Kang Joon-goo, who introduced baccarat to Korea in 2015 and is pioneering a new lifestyle market.

▎CEO Kang Joon-go met at the Baccarat boutique in Shinseki Department Store Gangnam, Seoul.

Baccarat is a French luxury brand that has been making high-quality crystal products using traditional crystal craft techniques for the past 250 years. In 1764, under the direction of King Louis XV, the first crystal workshop in baccarat was established in Lorraine, France. Since then, the tradition has been continued for centuries under the philosophy of 'the best materials, the best technology, and the succession of craftsmanship'.

Baccarat's crystal products, boasting a beauty that transcends time, are created through the hands of some of the best artisans in France. The artisans of baccarat boast the best technology of their time to the point of being awarded the 'Mailer Outrider de France (MOF)', the French presidential award.

The long history of baccarat shares the history of politics, society and art in Europe, starting with France. Since it was first produced at the request of the French Royal Commission in 1823, it has been loved by many French royalty and heads of state. In addition, as orders from royalty and nobles around the world, including Emperor Nicholas II of Russia who were fascinated by the beauty of baccarat, flooded in, various styles of baccarat products were born, including Russia, the Middle East, and Asia.

First mover pioneered a new market with luxury crystals

On July 10th, I met CEO Kang Joon-go (31) at the Baccarat boutique in the Gangnam branch of Shinseki Department Store in Seoul. He explained, “True luxury goods should be able to increase the value of life.” He explained, “Baccarat is a brand that is fully qualified for luxury goods, which advocates the motto of art in our lives.”

“Luxury is about enhancing the value of life. It means the value that only you know, that cannot be measured with money. Recently, the concept of luxury is becoming more and more diverse. In the past, luxury had to be hard to find. That's why rarity was so important. However, these days, if you think that even a single T-shirt is valuable to you, it is a trend that is recognized as a luxury item. As the luxury market matures, it is changing to a tendency to determine the value of luxury goods by oneself rather than relying on others. I think it's positive growth. In conclusion, luxury goods should be able to increase the value of life. In that sense, baccarat has the qualifications for luxury goods. A crystal brand that enhances the value of life. It was the first lifestyle brand to enter the luxury category. As a result, there are no competing brands in Korea and the market is not large. We are currently creating a market. I am experiencing success and failure while trying various things. As baccarat has a long history, the hardware is abundant. I think that if we develop the software well, we can approach consumers more friendly. Our goal is to lead the luxury lifestyle in Korea through baccarat.”

CEO Kang, who graduated from George Washington University in the US, is the main character who made baccarat soft landing in the Korean market. In June 2015, the company signed an exclusive distributor contract with the Baccarat headquarters and opened Asia's first Maison Baccarat in Nisman, Seoul in December of that year, drawing attention from the luxury industry. Also, starting with the first lifestyle brand to enter the luxury floor of Shinseki Department Store Gangnam in March of the following year, it entered the Shella Hotel lobby floor in September of the same year, Lotte Avenue in Busan in November 2017, and Lotte Hotel Seoul in September 2018. It succeeds and continues to take aggressive steps.카지노사이트